Center for the Environment and Welfare Launches Opposition Campaign Aimed at ASPCA


April 25, 2023 

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Center for the Environment and Welfare Launches Opposition Campaign Aimed at ASPCA  

Newly formed think tank seeks to expose ASPCA’s radicalization, public deception, and use of donor dollars 

WASHINGTON, DC — The Center for the Environment and Welfare (CEW) today announced the launch of a new paid media campaign to expose the duplicity of the American Society for the Prevention of Cruelty to Animals (ASPCA).

CEW has invested significantly in this campaign, deploying digital ads on Twitter and Facebook, a radio ad, and a television ad that is airing nationally on stations including Fox News and MSNBC.

As part of this effort, CEW released a bombshell report that details the disturbing truth behind the ASPCA, including:

  • Despite ads featuring cats and dogs, ASPCA operates just one pet shelter, located in New York City
  • ASPCA has no affiliation with local SPCA shelters across the country
  • ASPCA hoards money while shelter pets die, sitting on $300 million in investments, including $11 million in offshore Caribbean accounts
  • ASPCA CEO “Million Dollar Matt” Berkshadker makes nearly $1M per year

In addition to exposing the ASPCA’s dishonest marketing, CEW is also calling out the ASPCA’s attempts to commandeer the Farm Bill by promoting radical and elitist agriculture policies that will hurt farmers, hurt consumers, and drive up food costs without improving animal welfare.

Executive Director Jack Hubbard had this to say about the initiative:

“Congress shouldn’t allow the ASPCA and other radical anti-farm groups to hijack the Farm Bill. Groups that disregard science, ignore veterinarians, and want to shut down animal agriculture have no business shaping the country’s farm policies.

A charity like the ASPCA that runs only one pet shelter while paying its CEO close to $1 million per year and sitting on $300 million in investments doesn’t need or deserve donations. The ASPCA should focus on helping the nearly one million shelter pets euthanized each year instead of pushing elitist farm policies that will drive up grocery bills for low-income American families.”



The newly launched Center for the Environment and Welfare (CEW) aims to help consumers, companies, and stakeholders navigate complex sustainability and animal welfare issues.

Areas of focus include animal agriculture, corporate food production, supply chains, and the credibility of thought leaders in the space.

CEW also examines the animal activists spearheading radical and irresponsible ESG proposals and legislation, including national charities like the ASPCA and the Humane Society of the United States.